Last year, Malala Yousafzai was awarded the Nobel Peace Prize for her struggle against suppression of children and young people and for the right of all children to education. In her acceptance speech, Malala shows great knowledge about the subject, and through touching stories and comments on the assassination atempt by the Taliban, she reaches out to people from all over the world. The three rhetorical modes of appeal, ethos, pathos and logos, are all frequently used in Malala's speech. But what exactly do they mean, and how can we spot them?
Ethos is how the speaker establishes credibility. Naturally, we believe the people who we admire or respect. Thus, the speaker must convince the audience of their credibility, and that they are worth listening to. In the following sentence, we see an example of how Malala uses ethos in the speech: "Some people call me the girl who was shot by the Taliban. And some, the girl who fought for her rights. Some people, call me a "Nobel Laureate" now." In this quote, Malala builds on her personal experience from the Taliban assassination attempt and her title as a "Nobel Laureate" to present herself as a reliable person. She continues the speech by saying: "However, my brothers still call me that annoying bossy sister. As far as I know, I am just a committed and even stubborn person who wants to see every child getting quality education (...)". Through this, she creates a common ground with the audience and makes it easier for them to identify.
The second rhetorical mode of appeal, pathos, is about creating emotions. Malala uses pathos frequently in her speech by speaking with conviction, using vivid language and varying her tone of voice. She also tells many stories, both from her own life and from other people who have experienced similar things as herself. Here is an example of how Malala creates emotion in the speech: "I had two options. One was to remain silent and wait to be killed. And the second was to speak up and be killed. I chose the second one. I decided to speak up."
Lastly, the third rhetorical mode of appeal is logos. Logos is the appeal to logic, and and centers around structure and logical argumentation. In order to to support her statements and conclusions, Malala several times uses concrete facts and logical argumentation. The following quote is an example of how she presents a conclusion and then underpins with facts: "When I was in Swat, which was just a place of tourism and beauty, suddenly changed into a place of terrorism. I was just ten that more than 400 schools were destroyed. Women were flogged. People were killed. (...)" In addition, Malala uses contrasts to create structure in her speech: "Education went from being a right to being a crime."
Through making good use of the rhetorical appeals, Malala really manages to get her message across. Without rhetoric, speeches like Malala's, Martin Luther King's or Lincoln's might not have been as effective and powerful. This might be something to think about if you ever want to persuade someone of something, or maybe give a speech, in the future.
